(Industry)
Design
(Capabilities)
Web Design
DLS
(My role)
Visual Designer
UX/UI
Chief
Challenges
(frog)
2021
(Overview)
A series navigating the new realities of leadership for C-level executives, presented as an interactive experience. Each episode features original interactive reports, videos and podcast with leading experts, infographics and client stories.
A new frog series for innovative leaders
(The goal)
Build awareness and engagement with CeXO/CMOs, position frog as partner to the C-suite; starting with their client base.
(Approach)
We created a DLS that ensures scalability by the use of building blocks and a consistent style. The system provides text and image layouts, data representations, charts, quotes, media blocks, interactive engaging blocks and guidelines to create several tailored experiences with the same visual style.
