Chief Challenges
Work · 2021
A new frog series for innovative leaders
A series navigating the new realities of leadership for C-level executives, presented as an interactive experience. Each episode features original interactive reports, videos and podcast with leading experts, infographics and client stories.
- Industry
- Design
- Capabilities
- Web Design, DLS
- My role
- Visual Designer, UX/UI
The goal
Build awareness and engagement with C-suite executives and position frog as their partner, starting with its client base.
Approach
We created a design language system built on modular blocks and a consistent style: text and image layouts, data visualizations, charts, quotes, media and interactive blocks, with guidelines to create tailored experiences in one visual style.
Outcome
Thanks to the system, six episodes of the series have been released quickly and with a consistent look.