Embroker
Work · 2024
A best-in-class insurance buying experience for small businesses
Embroker is a digital insurance company simplifying commercial insurance for businesses. frog partnered with Embroker to reimagine its website and evolve its visual language: a clearer, more intuitive journey that communicates its offering, sets it apart from traditional insurers, and increases conversion.
- Industry
- Insurtech, Commercial Insurance
- Capabilities
- UX/UI Design, Visual Design, Art Direction, Prototyping, Design Systems, Web Design
- My role
- Senior Visual Designer
The goal
Embroker competes in a crowded market where most insurers offer the same quick quotes and flows, and where business insurance is often seen as a necessary evil. Its website was holding back conversion. The goal was a simpler, more trustworthy experience that helps businesses find the right coverage, and a more distinctive visual foundation.
Approach
I worked across UX and visual design. We explored the experience and the visual direction together in weekly sessions with Embroker’s design, product and marketing teams, then I carried the chosen direction across the home page, navigation, industry and coverage pages and core components, with a refreshed visual system built inside their existing design system.
Outcome
Embroker’s team launched the new site within six weeks of our handoff, closely following the UX, flows and design system, and within months the new look extended from the website to the brand itself.