Coltrane
Work · 2021
Unifying the efforts
Coltrane is the design language system for Grupo Coppel, created with frog in 2021: one shared language that helps teams build consistent digital products across every platform. I was part of the team that designed it, and I created its brand.
- Industry
- Retail, Department Store
- Capabilities
- Design Systems, Branding, UX/UI Design
- My role
- Visual Designer, UX/UI
The goal
Bring the company's design work together under one language, with a system built to scale and adapt across many products, platforms and use cases.
Approach
I worked on the system with the frog team and created its brand, the identity that gives Coltrane a voice of its own, from the logo and color to the patterns and components.
Outcome
Coltrane launched as Coppel's design system, giving its teams a shared, more solid foundation for the products to come.